Reversing the way
people think about auto repair.
DISCOVER
Remind people that Meineke is an expert
one-stop-shop for total car care they can trust.
FOCUS
Reassured car owners that they only pay for
the services they need and get the
transparency they deserve.
MAGIC
By creating analogous situations where something
wouldn’t normally be accepted, we invited people to reverse the way they think about car care.
UNDER THE HOOD
Car repairs can be full of mystery and mistrust. Our goal for this campaign was to demystify the process and bring in transparency. We teamed up with our good friend photographer Tibor to capture candid moments inside the Meineke garages. Giving people an open, first hand look into what happens under the hood.
